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Fine wine and design at Ab Astris Winery

Mar 21, 2024 | Marketing, Winery

My first visit to Texas Hill Country included stops at area wineries, notably famed Ab Astris near Stonewall. Their award-winning wines include some rare offerings, such as Tannat,* and Rousanne, which aren’t all that common in the US. All were exceptional, by the...

Gen Z Needs Next-Gen Wine Marketing

Mar 8, 2024 | Branding, Business, Marketing

In beverage industry news, I came across this insightful article from Foundations Marketing Group on marketing and branding in the wine industry, "WineDown: The Power of the Brand." This caught my eye: "The idea that marketing spend was ever optional is at the root...

Thinking Inside the Box: NYT Reviews Boxed Wines

Sep 8, 2023 | Branding, Marketing

In “10 Boxed Wines That Are Really Good, Seriously” published May 2023, Eric Asimov at The New York Times issued a review of boxed wines—its first (I think) but probably not the last. On the surface, boxed wines make a lot of sense given that glass bottles are...

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